Impossible To Ignore is a four-part crash course on creating batches of content more easily and more quickly than ever before.

The exact process I’ve used to create hundreds of short form videos for clients and myself with no scripting.

Make Content Creation Easier Than Ever.

🔑 Access for $250 →

Join 100+ students who are confidently selling & creating VBCs after BYBC Academy.

01

Understanding (Why)

Make it make sense

  • Identify who is a good client for a Video Business Card.

  • Understand when a Video Business Card is most effective.

  • Learn my 3-part framework for explaining video strategy to clients.

What will you learn inside?

🔑 Access for $250

02

Creating (What)

Create with confidence

  • Identify who is a good client for a Video Business Card.

  • Understand when a Video Business Card is most effective.

  • Learn my 3-part framework for explaining video strategy to clients.

🔑 Access for $250

03

Implementing (How)

Put it into action

  • Identify who is a good client for a Video Business Card.

  • Understand when a Video Business Card is most effective.

  • Learn my 3-part framework for explaining video strategy to clients.

🔑 Access for $250

04

Selling the Video Business Card

Get paid to create

  • Identify who is a good client for a Video Business Card.

  • Understand when a Video Business Card is most effective.

  • Learn my 3-part framework for explaining video strategy to clients.

🔑 Access for $250

More than just theory.

Burn Your Business Card Academy includes more than just video lessons.

I built the course with bonus resources to make sure you can apply what you learn to real projects.

The Official VBC Workbook

  • Step-by-step frameworks for crafting the perfect message

  • Dozens of prompts to help in Deep Dives + Interviews

  • Visually organize your VBC projects from Deep Dive to Delivery

The VBC Launch Guide

  • 3-phase plans for implementing your VBC projects

  • Editable Canva template to create your own resource for clients

  • Eliminate guesswork in your implementation process

🔑 Access for $250

Join 100+ students who are confidently selling & creating VBCs after BYBC Academy.

Real project breakdowns.

Burn Your Business Card Academy takes you behind the scenes of real client projects.

Watch step-by-step from Sales, to Deep Dive, to Interview, to Editing and Reveal Session.

Deep Dive Breakdowns

  • Get a firsthand look at how to navigate a Deep Dive

  • Learn how to get clients talking comfortably

  • Understand how to gather the building blocks of a client’s story

Full Client Interviews

  • Watch recordings of VBC interviews with real clients

  • Hear different ways to prompt clients for the best responses

  • See real-time changes in body language while interviewing

🔑 Access for $250

Not everyone is going to be a right fit for Burn Your Business Card Academy.

Who is this course for?

You might be a good fit if:

  • You understand that this course is a tool, and you’ll need to use it

  • You want unbreakable confidence when it comes to Video Business Cards

  • You want an easily repeatable process for delivering highly valuable projects

  • You want to build a reputation for being able to deliver over and over again

  • You’re interested in honing your interviewing, storytelling, and messaging skills

You might not be a good fit if:

  • You believe just buying a course means you’ll be successful

  • You’re looking for a magic bullet to make you rich with zero work

  • You’re expecting a rigid script you can copy and paste from client to client

  • You’re not interested in working with clients on video strategy

  • You’re expecting technical lessons on camera settings and editing

🔑 Access for $250

“If I were to hire someone, outside of my own company, to produce a video to capture my business, it would be Dave that I’d wanna work with.”

__

Rj Parrish

Founder of Evoke Media Labs

Unlock Burn Your Business Card Academy Instantly

$250

In-depth VBC explanations

Real project breakdowns

Official VBC Workbook

VBC Launch Guide

🔑 Access for $250

Burn Your Business Card Academy continues to improve and expand.

Your one-time payment gets you lifetime access. The more I create frameworks and resources around the VBC in my own business, the more additional lessons, resources, and breakdowns get added to the course. You’ll get these updates free of charge.

Updates could include:

  • New video lessons

  • Additions and improvements to the Official VBC Workbook

  • New step-by-step breakdowns of real client projects

  • Analysis + critiques of VBC projects

🔑 Access for $250 →

Here’s the full curriculum:

Course Introduction:

  • Welcome + My Journey

  • Full Program Slide in PDF

Part 1: Understanding (Why)

  • Understanding (Why) Intro

  • Content vs Assets

  • High Volume vs High Ticket

  • Offense vs Defense

  • The “STR-ATC” Gap

  • The “STR-ATC” Gap (Whiteboard)

  • Tactics vs Strategy

  • Tactics vs Strategy (Whiteboard)

Part 2: Creating (What)

  • Creating (What) Intro

  • The Deep Dive

  • The Interview

  • Shooting B-Roll

  • Refining The Message + Story (Editing)

  • Client Reveal Session

  • Bonus: How To Use a CRS

Part 3: Implementing (How)

  • Implementing (How) Intro

  • Deliverables

  • Resources

  • Consultation

Part 4: Selling the Video Business Card

  • Selling the Video Business Card

  • Discovery

  • Pricing

  • Sales Meeting

  • Commitment

  • The Discovery Form (Breakdown)

Conclusion

  • Conclusion

Bonus Resources

  • The Official VBC Workbook

  • VBC Launch Guide

  • TDT Document (Template)

  • Thumbnail + GIF Overlays

  • GIF Creation + Email Signature Tutorial

  • The Discovery Form (Template)

  • FCPX Audio Presets

*Full curriculum list doesn’t show “Step-by-step” or “VBC Examples” sections

Frequenty Asked Questions

  • This course is for individuals and businesses offering video-based marketing and strategy to clients. Whether you just picked up your first camera, or you’ve been at it since they used tapes, people just like you have taken this course and found it incredibly helpful for making their process rock solid.

  • The Video Business Card takes all the most important parts of a business that their ideal clients need to know, and distills it down to a single video.

    When done right, it makes the perfect first impression 24/7 on autopilot, so it’s highly valuable for the right businesses.

    The lessons, frameworks, and resources in this course give you an easily repeatable process for creating great VBC’s for yourself and your clients.

  • It seems like everyone has a course or program about selling video retainer deals nowadays, huh?

    What I noticed was that nobody dove deep enough into WHAT to actually sell and create. There was never enough detail about WHY certain videos were so valuable, or HOW to create them confidently.

    BYBC Academy isn’t repurposed info you can find anywhere else. The lessons, frameworks, and resources in this course are all based on practices I’ve developed or expanded upon in my own business, broken down to the core concepts, and rebuilt from the ground up to make as much sense as possible for this course.

  • I’m Dave Lisowski. In 2018, I went all-in with my video business, and almost immediately went from charging $500 per video to $2500 per video thanks to the Video Business Card.

    You absolutely don’t have to listen to me, but the Video Business Card was a game changer for my business, and the frameworks and resources I’ve created around it have helped me raise my rates to $6k minimums and one-offs as high as $16k.

  • You’ll learn my exact process and frameworks for creating, implementing, and selling Video Business Cards.

    It’s the same process I use- and students are using- to raise project rates and deliver awesome videos to happy clients.

  • Nope, the course is $250.

  • I paid an arm and a leg for a college degree I don’t use. It’s important to me to make courses that are as useful as possible, at a price point that isn’t going to send students into debt.

  • It depends on how actively you’re networking or marketing your business. Students have been able to sell a VBC within a week of getting the course.

    You can watch the core lessons, download the workbook, and have your own Video Business Card shot and ready to rock within the week you purchase.

    If you buy it and do nothing, I wouldn’t expect to see any results.

  • No, the course is designed to be self-guided and self-paced. That said, anyone who has gone through the course will tell you I like to “check in”.

    Add me on Facebook / Instagram / LinkedIn / YouTube, because I really do love connecting with students and helping when I can.

  • Yup! I add new lessons and resources to the course occasionally, too. You pay once, and get access to everything (including updates) in perpetuity.

  • Click the “Access for $250” button below and you can start watching it instantly!

🔑 Access for $250

Unlock Burn Your Business Card Academy Today

Join 100+ students who are using these frameworks and resources in their video businesses.

🔑 Access for $250